Agencies & Intellectual Property →
per Agency Spy…Anomaly who has long made intellectual property a cornerstone of marketing has launched their latest spin-off business, i/denti/tee, which allows consumers to put the lyrics of their favorite song a eco-friendly t-shirt. With every purchase, buyers receive a code to download any 10 songs of your choice for free on iTunes.
Personally I like the idea but I feel like the overall design of the t-shirts is a bit plain. Plus there is a ton of competition in the custom t-shirt biz these days so I’m interested to see how much the shirts resonate w/ consumers.
Anomaly has a nice mix of IP brands & traditional clients like Converse & Coke. I’m a big fan of their business model & their high creative standards. Seems 2 be a shop that respects creative juice. Check out their site if you haven’t & if your talent looking for a job hit them up… talent@anomaly.com
