Future Free-Agency? →
Norm Grey, founder & president of the Creative Circus, talks about how the agency of the future may more look like the big hollywood studio of the 30’s, 40’s & 50’s. Moving from a contract / staff environment to more of a gig / freelance system would lower overhead & make agencies more nimble to clients needs. Factor in the constant shift in consumer habits & you have a model that can keep up w/ it’s audience. If clients continue to look 4 alternatives & partners outside of the AOR model we could continue to see a resource shift.
Personally I believe this business freedom will continue to inspire & spark an era of creative freedom that will benefit both talent & brands. The reality is that we’re in this together & need each other to be successful. As my mama would say, bring it!
check out norm’s post on the talent zoo blog http://bit.ly/NsY16
